Visual Identity
Client: MOTEL Artist Management
2020
In collaboration with Froukje Bouma en Stijn Kierkels.
MOTEL is a new Artist Management based in Amsterdam, founded by Froukje Bouma and Stijn Kierkels. For this new brand we created a fresh and bold visual identity. Taken inspiration from dreamy sunsets and urban architecture, the result of this project is both soft and hard. The soft pastel color palette used with the sharp graphic shapes creates an authentic mix.
The origin of the monogram can be found in the representation of the scale and musical notes. Translated into a abstract letter M, the monogram can be used as a bold eye catching element. Used in black and white, there is even a subtle hint to a piano.
For this project Studio Pieter Jan Boterhoek only worked on the visual identity with a clear styleguide for the client to use.
