Package Design and Illustration
Client: Fish Tales
2019
Studio Pieter Jan Boterhoek created a series of three colourful package designs for a new line of products for Fish Tales. These three designs did not have to be in line with the already existing line of products.
We explored the idea of using bold primary colors and to stay away from using black. In combination with a series of playful sketchy illustrations the result is easy and fun, and matching perfectly with the Fish Tales Mother-brand. Eating and learning about sustainable fish(ing) does not have to be difficult and packaging can be of great help in teaching people new habits.
