DE HONDEKOP
Visual Identity

Commissioned by De Zware Jongens & Skonk
2024

What is left after a good meal with friends or family? Right, empty dirty plates and food stains on the tablecloth. And exactly that was the inspiration for this new identity. The result; 19 different monograms of the letter H, made with food and liquids. They can be used solo as a design asset, or together, creating a dynamic morphing logo. 

Characteristic window shapes and details in the brickwork found in the architecture of the building are translated into a set of design assets. With this, the design toolkit for this visual identity was complete. 

Restaurant De Hondekop
Wisselstraat 7
3551 WG Utrecht 

THE PROCESS

The making of a dynamic and moving identity.

THE RESULT

All design assets in use.

Pictures by Tanno Witkamp