Visual Identity & Poster Campaign GO STEM!
Client: Waterkant Amsterdam
2022
Earlier this year we got involved with Waterkant when they asked us to pitch ideas for the re-branding of their original visual identity. The goal was to take inspiration from the characteristic small triangles that the Waterkant identity is known for and also keep a strong resemblance to the original Waterkant Word logo. We ended up creating a series of patterns, shape combinations and other design assets that give the brand flexibility and maintain the Waterkant tropical touch.
The GO STEM! poster campaign was one of the first results of this re-branding process. The campaign was launched during the local elections (march 2022) in Amsterdam. Waterkant initiated this project and poster campaign together with Represent Jezelf.
Photography and casting: Waterkant Amsterdam
