Visual Identity & Print Design
Client: GSA & COC Nederland
2021
Every year the GSA (genders and sexualities alliance) is active during Purple Friday, the day to show awareness and support for all sexualities, gender identities and -expressions. For Purple Friday 2021 GSA Netwerk and COC Nederland created a practical tool to motivate students and teachers into making (high)school education more safe, inclusive and divers. They created the GSA Bingo game.
Each box on the Bingo game card stands for a specific school subject. Every box can be marked with a custom GSA sticker and the goal is to reach a full Bingo card. The students and teachers can do this by working together on new ideas and visions for the specific subjects on the Bingo card. To get started, the students and teachers are gifted 3 example lessons. It’s now up to them to create and develop the missing lessons in order to complete the bingo card.
For the GSA Bingo game we created a visual identity and a series of bold printed matter. To push creativity and interaction amongst students and teachers, that’s exactly what we wanted the identity to look like.
To bundle all the cards, stickers and bingo card together we created a colourful envelop that is closed with a small rope and a button (Japanese envelop). This way the Bingo Game is easily kept as a valuable item.
